08 February 2012

Oracle - A report from the Economist Intelligence Unit

Published:: 09 February 2009
Channel:: White Papers

Drawing on the experiences of supply chain directors at companies such as Diageo, Harrah Entertainment, Dell and Tesco, this report written by the Economist Intelligence Unit argues that leading companies must apply new technologies and sophisticated analytics to ensure their supply chains are responsive to customer demand, rather than letting availability of supply drive the chain.

The demand-driven supply chain: A holistic approach

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