31 July 2010

Off the rails

Published:: 01 July 2009
Channel:: Sector Analysis

European retailerWE Fashion, which operates 230 stores across the Netherlands, Belgium, Germany, Switzerland, Luxembourg and France, has implemented a series of Oracle Retail applications. The retailer chose Oracle’s Retail Merchandising System, Retail Allocation, Retail PriceManagement, RetailWarehouse Management Systemand Retail Trade Management, which it expects to provide insight into store, inventory,merchandise and supply chain operations, enabling it to adapt to changes in demand.

Koen Aben, chief information officer says: “As we continue to grow,WE Fashion recognises the importance of deploying systems that not only support our expansion long-termbut enable us
tomaintain an intimate understanding of customer demand.We recognise that Oracle Retail applications are key to delivering the tools that can help us develop our business.”

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