04 February 2012

JF Hillebrand acquires Bulgarian firm

Published:: 26 July 2010
Channel:: Grocery

Wine and spirits logistics supplier JF Hillebrand has acquired Bulgarian beverage logistics specialist Bora Shipping.

The two companies have worked together for a number of years, and the move underpins JF Hillebrands goal of expanding into the Eastern European wine market.

With the acquisition the company also plans to strengthen its position in the Romanian and Serbian import and export markets.

Bernd Jordan, JF Hillebrand’s area manager for Northern Europe, said: “Eastern Europe is an emerging wine market with huge potential for growth and development.”

According to the company, Bulgaria is set to get funding for the industry following its European Union membership, which will help it to market its wines for export.

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