04 December 2008

Viewpoint : Guest Columnists

The information effect

Published:: 01 February 2008
Article Type:: Viewpoint
Byline:: Nigel Proctor

Effective dataflow supports efficient logistics, which ultimately results in the timely and cost-effective delivery of goods. The capture and utilisation of data at all links in the supply chain makes possible a host of business and operational benefits that reduce overheads, enhance customer service and support the decision-making process.

The rise of the internet has enabled the cheap and easy transfer of information to all stakeholders in the supply chain - customers, operators, suppliers and even consumers.

One basic requirement of the delivery process is the mountain of paperwork that often goes with each consignment. This red tape represents unnecessary stoppages at each stage of the journey.

For example, a truckload of parcels may not be able leave a customer''s warehouse until documentation has been supplied to the driver.

The electronic transfer of documentation can cut delays in the movement of goods by allowing paperwork to be processed without affecting the shipment of consignments. This sharing of information can also eliminate some of the time-consuming process of capturing data by reducing the need for duplication by various stakeholders. Furthermore, these documents provide greater visibility and control because the digital recording of information ensures increased transparency.

The advance of vehicle tracking is providing access to information that was traditionally out of reach for operators. Not only does this offer a valuable insight into the whereabouts and status of vehicles and employees, it also offers the opportunity to integrate a host of software and technology solutions to coordinate the end-to-end transfer of data.

Dataflow is fundamental and the lack of it can result in significant damage in terms of lost business and brand reputation. Having access to this data will enable a company to improve quality and better meet the expectations of customers. But there needs to be a substantial commitment to best utilise the available information. There is little benefit in capturing accurate data without having a process in place to manage and use it.

Nigel Proctor is head of group marketing at Business Post

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