17 May 2012

News : Thought Leadership

Muller is front runner in fresh Connection

Published:: 17 May 2011
Article Type:: News

The second round of the SCALA Fresh Connection competition was won by the team from Muller Dairies, followed by a team from Mars UK.

Muller achieved a significant improvement, and took the virtual company from a negative ROI of -5 per cent to almost breaking even.

The competition will culminate in a live final and debate at Wroxall Abbey, Warwickshire in July. The winning team will be flown to Pisa, Italy to take part in the international final.

The supply chain role play game involves groups competing to steer a virtual fruit juice company through procurement, operations and sales challenges.

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